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As you may already know, there are an infinite number of things you can test on your site to help you increase sales.
Instant Offices asked us to take their performance to the next level by driving an additional 20% in revenue. This was a huge challenge, especially since we already had front-page rankings for 90% of the top 1000 cities across the globe.
We took the challenge head-on by focusing on new target audiences, developing custom software to analyse data and launching a creative multi-layered content and PR campaign. At the base of our strategy, we analysed over 250 enquiries and mapped them to job titles, and segmented these into two main groups of people looking for office space – entrepreneurs and office managers.
We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.